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课程材料:银行营销

课程材料:银行营销

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Business,Earth and Nature,Education,Classification,Banking,Marketing Classification

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    README.md

    Context This dataset is used in the second week of our AI course. Students use it to explore structured data, and process it for use with Keras, XGBoost, etc. Content The data is a balanced (and processed) version of the [UCI Bank Marketing dataset](https://archive.ics.uci.edu/ml/datasets/bank+marketing). > The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed. We downsampled the data to create a 50% success rate. We also processed it to work better with different ML Approaches Acknowledgements The original dataset from UCI can be found [here](https://archive.ics.uci.edu/ml/datasets/bank+marketing) See: [Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014 Inspiration This dataset is used week 2 of our AI course. Feel free to explore the connected Kernels.
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